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Interview with Digital FilmMaker Magazine

I was recently interviewed for one of my favourite magazines – Digital FilmMaker! Here is the original with some of my photos from my ‘A Lion’s Tale’ shoot in Kenya; exactly a year ago. Hope you enjoy it and feel inspired to do your own!

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  1. Why will this project be of interest to readers of Digital FilmMaker?

Hopefully this will be of interest to anyone wanting to shoot their first short film and have only just begun to delve into this creative, thrilling world of visual storytelling. Also, that it is indeed possible to do on a very small budget, whilst travelling to amazing places in the process! Natural history differs to drama in that you cannot predict what the wildlife ‘characters’ will do; or control a great deal of external environmental factors. However, with careful planning and preparation during the pre-production stage; it is possible to make an emotive and personal human-wildlife story that resonates with your target audience.

  1. What had you done project wise in the lead up to this?

This was one of the first and biggest project that I was completely involved in. I studied Zoology during my undergraduate years and played around with cameras in different university societies; but nothing on this scale. I lived in southern Spain all my life before moving to the UK to study as an 18-year old, and upon graduating I then came to Bristol to pursue an MA in Wildlife Filmmaking at the University of West England. I’ve known for a long time that I wanted to get into filmmaking (since I was 12), growing up watching David Attenborough and living in the countryside greatly inspired me. However, there was no academic support in Spain for me to progress in this field, and so dreamed of getting into camerawork and research at the BBC Natural History Unit in Bristol; where a staggering 40% of the world’s wildlife documentaries are made. The Master’s course certainly helped me achieve this, and part of the MA involved making our own film, drawing upon all the skills we learned alongside it. Whilst my academic background was scientific, I had always loved being creative as a child; storyboarding, drawing and writing took me to the far-flung exotic and biodiverse places I saw on our television.

Screen Shot 2017-04-27 at 21.58.46Where I grew up in Southern Spain – the light and birdlife greatly inspired me.

Watching producers and cameramen/women filming behind the scenes sparked my interest; combining the best of both science and art worlds. Then when I was 13 my father bought me my first DSLR, and could finally capture the Bee-eater birds and Short-toed eagles that were always tantalizingly out of reach. Armed with my telephoto lens, I wanted to share my passion with others but knew that being self-taught wouldn’t be enough to cut it in this competitive industry.

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I therefore had a lot of catching up to do at University; joining the Leeds Student Radio societies, television and photography clubs so that I could begin to create a portfolio and apply for the MA. This included a conservation YouTube Channel about local biodiversity, and two radio programs that I produced; Weekly Wildlife Watch and the Travel Talk Show. Whilst radio and LSTV taught me how to write, shoot and focus on story; PhotoSoc helped me to compose and learn about the fundamental principles of photography.

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  1. Who has done what on the film?

As part of the MA requirement, I saw the entire project throughout each of the processes – from the initial idea as a researcher, producer/director, camerawoman, sound, editor, SFX/mixer, grader and now social media manager promoting the content online. It was certainly challenging juggling the different roles, but I loved learning and trying out a variety of methods, techniques and styles from both the drama and natural history world. Learning through mistakes is certainly the best way forward in all walks of life, and by having total creative and editorial control I feel I’ve made something close to my childhood memory and dream. It certainly has been an extraordinary experience that I will remember forever.

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  1. And how did that utilise your individual skills?

With my camerawork, I attempted to adapt different styles of shooting as well as techniques to create a visual story that would suite a film festival audience. Such immersive filmmaking techniques include those seen on various BBC series capture the animal’s perspective to add an emotional level to the story, leading to a more powerful, captivating documentary. I attempted to capture privileged views of the lion in its environment, and learned a great deal about how different documentaries are made by analyzing the shots in different sequences.

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I shot in high speed in attempt to create a sense of drama for the first and last sequence of A Lion’s Tale, as well as with the use of extreme close ups (in particular the ranger patrol) for an immersive feel. The storyboarding of key sequences proved to be invaluable during the shoot, as it allowed me to focus on what I wanted to achieve in terms of framing, direction, action, speed.

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Early morning starts – shooting high speed with the FS700 and Canon 100-400mm.

Equally, I took the camera off the tripod and onto a small inexpensive rig to allow for camera movement – and emphasizes the feeling and mood for a scene. The use of jibs, cranes and float cams are increasingly being used in natural history to create dynamic movement and a parallax between the scenes as seen in drama. The development of gimbals has now made this possible, although I had to resort to a very crude version of one in the end – my arms!

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  1. So what’s the film about?

The Born Free story began with lions, and now 50 years later since the original film, A Lion’s Tale looks at the legacy that actress turn conservationist Virginia McKenna has left and the conflicts that lions and all wildlife face in Kenya. Set in the original heartland of the true father of lions, we journey to Meru National Park to see the Born Free team and Kenya wildlife service rangers on the front line of conflict and education. The world’s largest ivory burn is about to take place, as a symbol of Kenya’s determination to help all wildlife and stop the illegal trade. Will the next generation take up the challenge? Is there hope?

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This film reveals how Kenya’s new generation of conservationists is looking out for all wildlife, including the elephants, which is witnessed at the world’s largest ivory burn event – a symbol of stopping all wildlife trade and helping humans and nature co-exist. Gaining access to this historical event was one of the greatest challenges and provided me with the opportunity to capture a unique moment in time. It has quickly been adopted in the media with several feature films and documentaries have highlighted the event (The Ivory Game, Hugh’s Ivory War). It was a truly unforgettable experience, which I self-shot and have now begun to edit into a separate film alongside this production. Filming beside my heroes, both in the conservation and camera world was one of the highlights of the shoot. The worlds press and filmmakers were gathered to document it, and it was truly a sobering sight to see the 150 tons of ivory go up in flames.

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  1. Who wrote it and what inspired that?

The story of A Lion’s Tale began with my passion for lions and chance meeting with leading ape conservationist Ian Redmond.

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This love of Africa and felines started during my childhood, when I was encapsulated by the true story of George and Joy Adamson. For me, the purpose of making A Lion’s Tale was to emotionally engage and raise awareness – focusing on one of the major issues not only concerning lions, but all wildlife in Kenya. The original Born Free story captured the emotions of millions during its release in 1956, a time when our relationship with the natural world and ‘wild’ animals was viewed negatively.

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And so, whilst a large conservation movement was seemingly triggered with the momentum of a single film, it was the emotive driving force behind the true story about the real Adamson’s who released an orphaned lioness into the wild that led to actress Virginia McKenna to change her entire career and life plan – from actress to activist. I also felt it timely to produce with the upcoming ivory burn and Convention on the International Trade on Endangered Species meetings in Johannesburg. I didn’t want to write a set script; and by using the characters’ voices in the film I hope this has allowed audiences to connect with and care about the cause – not be lectured on it. The major theme of the film is hope – an emotion that all humans can relate to and a message that I believe everyone involved in the filmmaking and conservation industry can use as a device to inspire and drive change.

  1. And who produced it and pulled the project together?

I was the producer of the project and responsible for all the script-writing, scheduling, budgeting, interviewing, shooting, etc. which did take extensive planning. After conducting all the research, calling and making the contacts; getting out on location was thrilling but accounted for only 20% of the production! Logistically it was challenging, Meru National Park is not a well visited park like the Maasai Mara or Amboseli. I booked a direct flight from London Gatwick to Nairobi to go and film at the Born Free office based there, the ivory burn and then a small carrier plane into the heart of Meru for the lions.

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Upon descending Meru, all I could see was a small office – no runway as such but more of a dirt track – then suddenly a giraffe galloping away from us in attempt to avoid a collision! However, the Born Free team and Kenya Wildlife Service were remarkable, they helped make the shoot a success – driving me to all the locations within this most beautiful and underrepresented of parks. The ivory burn was undoubtedly the hardest to get permits for; but with a lot a patience and incredible support from the Born Free’s president (CEO) as well as one of my contributors, Will Travers, I was fortunate enough to be able to film at the historic event.

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  1. Did you have much in the way of money to play with?

Not at all! I calculated a rough budget of £3000, as most of my negotiations brought the prices down and the park fees to film were waivered in return for me editing a separate version for them. This may seem ludicrous to most drama filmmakers, but in wildlife the budgets are far smaller and so this is where precision also plays a part throughout the production process. In total it cost £2600 for a 10 day shoot – this of course excludes all the pre-production and post costs as I was the one researching, filming, directing/producing, editing, grading, sound mixing; however the music was beautifully composed by MA student Richard Collins as part of his course. The facilities were provided by my university and the training in advance, but also a lot of practical reading and watching hours and hours of ‘How to…’ videos! Kit was also borrowed from the university and so most of the budget was spent on flights and accommodation. I did however set up a crowdfunding campaign and managed to raise half the funds to go; kind support from family, friends and strangers alike. IndieGoGo was the platform I used as it’s less risky if you don’t hit your top target.

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  1. And what were your kit choices for this film?

Kit wise I used what was available at university; the Sony FS700 with the kit lens (18-200mm f/3.5-6.3), the 50mm f/1.8, 100mm Canon f/2.0 primes and the 100-400mm with the EF metabones adaptor. The telephoto was crucial for getting close to the action when it would have otherwise been too far and dangerous. This was especially the case with the lions! For sound; radio mics, Sennheiser 416 with the 522 mixer, and a Tascam for good measure – the latter was used to record atmos in the field. The wild sounds of Kenya truly are as vivid and vibrant as you would imagine. I loved recording the young group of school children who sang to us, it stirs up many joyful memories when played back.

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The film was edited on Premiere Pro, Pro Tools, and graded in Da Vinci. In hindsight, I would have loved to have taken an DJI Ronin MX gimbal, FS7 and a Phantom 4 Pro drone for the aerials; but very grateful for the access to the kit we had, especially as students. You are only ever truly limited by your own imagination.

  1. Where does it sit alongside the rest of your portfolio of work?

In terms of technical difficulty, time scale, and aspiration to make – it’s right up there! As I am sure many of you reading this have experienced, we are our own worst critics. However, this is one project that I was excited and dare I say it, proud to have made. It’s been a life-long ambition to meet my heroine Virginia McKenna, and never thought I would get to experience the true Born Free story alongside the incredible people who keep that spirit of the Kenyan wilderness alive.

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  1. So where are you with the film right now?

The film is now complete, however there are a few colour grading tweaks being done by a professional, as I now have the confidence to hit the bigger festivals! It was something that I lacked skill-wise, and could only grade and colour correct to a certain extent. I’m looking forward to the festivals and so far, it’s collected awards at six in the US, UK, India and Spain; winning recently at the Wild Film Fest in Falmouth. But more importantly, it’s been shared in the schools back in Meru where it was filmed, and where the real difference in changing attitudes towards these amazing animals can be made. They are the generation that can make all the difference.

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  1. How is it looking at this stage in the game?

All finished! It took me 10 months in total, with my fellow course mates and I recently enjoyed a screening of our films at the Everyman theatre in Bristol. It was incredibly rewarding to see in on the big screen with family and friends, as well as some BBC staff who came to support us. A project that you are so involved in does, to a certain extent, take over your life for a while – but it’s such an incredible feeling to see the end creation. Although I always say that if I didn’t set myself a cut-off point, I’d be forever editing! I received a heartfelt letter from Virginia McKenna, my main character, about how much she enjoyed the film – and that was very special indeed as she had a huge influence on me when I was growing up.

Incredibly exciting day at the #premiere of #alionstale @ the #Everymantheatre #Bristol😀😎🦁🐾🎞 #mawfonlocation

A post shared by Tania Rose Esteban (@tania_esteban23) on

  1. And how do you plan to promote it given that this is such a competitive marketplace?

I plan to promote it through a variety of social media platforms; Twitter, Instagram, Facebook, etc. and by connecting with influential Born Free supporters who can use their media presence to share and connect the film with the intended audience. Equally by continuing to enter festivals, I hope to promote it further worldwide. I also shot some 360 VR ‘behind the scenes’ clips to showcase on my website, especially during the ivory burn. Tapping into this market is key to reaching the younger audiences or those not necessarily interested in wildlife. During the run up to the film’s creation, I built up an online audience offering exclusive clips and images from the shoot as well as other stages of its development. It’s really important to engage with them and respond to what they have to say; as well as offer any advice. They also want their voice to be heard.

  1. Can you tell us about the other projects you’ve been working on?

Screen Shot 2017-02-06 at 19.05.27At the moment, I am employed at the BBC as a researcher with the digital team – one of the most innovative, creative and energetic group you’ll meet at the Natural History Unit! I’m loving every moment, most recently we released exclusive Snapchat stories for Planet Earth II in the US, and now I’m working on another digital project associated with the Blue Planet series. It’s incredibly exciting as you get to help out in various productions with different roles. Film-wise I do have a couple of personal project ideas in the pipeline, and I am very keen to shoot another short using the superb Panasonic GH5 – watch this space!

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  1. How do they differ from this one?

They differ in that they are not located in Africa! I’ve always been incredibly drawn to the continent but now have storylines I’m researching in Australia and Japan, both having more of a cultural-human element to them. However, another short I’d love to shoot is more of a pure wildlife blue-chip style, and I now have access to better equipment and financing to facilitate the projects.

  1. What is your favourite genre and why?

I’m a little biased when saying I adore making natural history, but it’s something I live and breathe every second of the day. For centuries, humans have told stories to make sense about the world- illuminating behaviour, making order out of chaos and to create moral meaning. It’s the way we can comprehend and pass on information, with which we have the insatiable need for form and structure in the way we tell them. Natural History has been documented for thousands of years through visual, physical and audible means, whether through the primitive Stone Age depictions of a hunt through cave paintings, to the now pioneering ultra-high definition wildlife films. Nature is endlessly fascinating and beautiful, and as a curious person it’s something that I’m always passionate and keen to share with others. I am certain most of us have this desire to learn about the world around us. I do of course enjoy watching a great variety of programmes and films; adventure, comedy, sports, fact ent, animation and action! You can learn many lessons from different genres.

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  1. Are there other genres that you’d like to tackle?

Natural History will always be my passion – but I do believe you can cross-pollinate genres and get interesting results. A superlative example the award-winning success Virunga directed by Orlando Von Einsidel; where wildlife documentary meets investigative journalism. It combines elements of “The seven key steps of story structure” as described by screenwriter John Truby, and regardless of it being a non-fiction film, Virguna also contains strong dramatic elements and a classical story structure of good versus evil. Battles depicted through the civil war and conflict between the park rangers and the oil companies are also tied in with the need to survive, along with the desire to exploit natural resources for profit. These all conjoin into a single cause and effect pathway through the combined use of a ‘run and gun’ shooting style and profound emotive pauses. It would be interesting to try a more daring, journalist approach with a conservation story – thrilling audiences by being immersed right in center of the action.

  1. So what is the filmmaking climate like in your neck of the woods?

Wildlife filmmaking is quite different to drama in my experience. Whilst we are adopting more cinematic techniques and technology using gimbals and aerials to create a parallax and dynamic edge; the set-up times, cast (!), budgets, and approach are quite different. I worked recently on a drama set as a camera assistant and found the whole thing fascinating; there certainly are no repeat takes when filming a wild animal in action! Equally, whilst in drama you have many specialized roles such as focus pullers, gaffers, and make up; wildlife crews are noticeably smaller as costs for location shoots would soon quickly rise – budgets are noticeably smaller. Most crews are a jack of all trades, and you learn quickly how to be as multi-skilled and useful to a team as possible. It’s the most incredibly rewarding and thrilling industry, and you never quite know what animals you will see and how they will behave. If you’re lucky, you can capture unique behavior that’s never been seen before.

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  1. Are you at the stage of making any money from this as yet?

No, I decided that this project would not be for profit, despite my access to the ivory burn. I wanted this to be an educational and inspirational piece and shared far and wide; available to anyone with an interest in wildlife and Africa. Now that I know I can make a short film – next time may be different!

  1. So where do you see this filmmaking route taking you in the future?

I hope to follow in the footsteps of some of my filmmaking heroes; Sophie Darlington, Sue Gibson, Justine Evans – the best female camerawomen in our industry! But equally, I do want to pursue my passion for producing and continue to create compelling stories. I recently met the producers who worked on Planet Earth II who were incredibly inspiring- their work is truly in a league of its own. David Attenborough of course has been the greatest source of inspiration; and If I can make entertaining, emotive and compelling films that inspire others to want to make even the smallest of positive differences on our beautiful planet, then I’ll be a very happy earthling indeed.

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Burning Kenya’s Ivory: A 360 perspective & CITES 2016

Low angle ivory pile

6am. Adrian was still asleep, I was praying that he felt better after his terrible bout of sickness…. to no avail. I felt so bad for him, that he couldn’t share this moment with me as a friend, filmmaker and fellow conservationist. Today was the largest Ivory Burn in history- 105 tonnes of ivory and all of Kenya’s leaders, wildlife activists were ‘joining the herd’ in Nairobi National Park to stand up against the illegal wildlife trade that has caused over thousands of elephant deaths due to the simple sake of man’s greed.

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Heavily guarded ivory, the Kenya Wildlife Service Rangers on patrol. 

However….

Rain…rain…not so beautiful rain! It HEAVED it down, the ground was quickly assimilated into a large soup bowl of red earth. My already worn out boots seemed to cling to the ground like roots. We had to queue outside the National Park gates and collect our press passes, much to my horror mine wasn’t there, but I was reassured when I had my UK Journalism (NUJ) Press Pass and the brilliant Tim Oloo to help us by pass the armed KWS rangers (the novelty of people with AK-47 guns hadn’t worn out..)

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They searched our pockets and bags for any explosives (I certainly didn’t fit the bill), and we were ushered into a packed mini-bus to drive us through the park in safety. Journalists, reporters, filmmakers and conservationists clutched their camera gear and tripods with gusto as we bumped along the muddy path. It felt rather like we were entering Jurassic Park inside one of their vehicles with its dense scattered Acacia bushes and thick highland trees.

We then we piled out of the bus as we arrived at the site we had done before on the 28th, and once again went through security with all our kit. Droplets of rain began falling, just teasing us as we hauled our kit across the already quagmire site.

The press stands were soon filling up and I bagged two spots with my tripod for good measure. Rather than on the journalist podium, I placed it just offside where a direct shot of the flames and president could be had (we’re talking photographic terms here, not actual shooting!) Then it began raining lions and hyenas…and I schlumped my way across to the press tent…which was like a rather nice watering hole– not the like where you could find drinks but the literally the ground meant your calves were submerged. I got the kit to high ground and worked out a plan of action. Wides and close ups on the tripods with the 200-400mm lens, and roving with the 17-200mm kit lens on the shoulder rig. Tim and Will were busy liaising and so all we could do now was wait for instructions and people to arrive. To say I was excited about seeing Leonardo Di Caprio was an understatement…. I wondered if Elton John would be coming too?

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 The rain at the ivory burn event, Nairobi National Park. Press avoiding the rain 8:45am, 30th April, 2016. © Tania Esteban

 

Being among top journalists from around the world made me laugh and smile, I was nothing if not a minute fly in comparison to their expertise… but I felt thrilled to be among them and curious as to what camera equipment they would be using. A lovely guy from the Huffington post asked me about my Richo Theta camera I was using and showed him my model, his was the updated grey version. Everyone wanted to be part of the new trend! Well I only saw two other people with one, so check out my 360 videos for some exclusives!

I thought I’d leave some of the kit back in the little white tent opposite the main presidential one, and follow Will. Again the floor wasn’t any better here. Heels would not be useful for any dignitaries! There I saw Will talking to Charlie-Hamilton James! One of my fave wildlife photographers, I was very excited to introduce myself and ask about his recent trip to film for Disney Nature. He told me he had just come from filming lions in the Mara, and I told him about my own film I was wishing to find in Meru. Then I bumped into Michael Owino, a local Sound Technician who offered to hold an umbrella for me in the rain- thanks Mike! He was such a help, I managed to get a few steady shots of officials as they prepared the ivory and rhino horn for the main event.

SO much was happening at this point (11am), and many journalists were beginning to set up and capture the events. Also bumped into Ian Redmond, Born free ambassador and Ape Alliance chairman who actually put me in contact with Will about the film, I owe pretty much the entire trip to him- thank you! He was busy filming for the BBC’s new exciting series (more revealed soon!) and I happily agreed to shoot an interview with him for it. So whilst milling around in the mud inside the tent, we shot outside when the weather cleared up. Ian was piece perfect and hit the key points, balancing the emotional and logical science on the issue.

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Ian Redmond at the Ivory Burn talking to Ian Douglas-Hamilton. ©Tania Esteban

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After that I went celebrity spotting! Was quite fun and I did see Kristine Davis who is an ambassador for the Sheldrick Trust (Sex and the City!), the modern lion man himself Kevin Richardson, and I met legendary wildlife photographer Jonathan Scott! Was such an honour to meet him towards the end. Also another of my conservation heroes Iain Douglas-Hamilton! I shook his had with enthusiasm before I realised they were covered in mud…I apologised profusely but hopefully he didn’t seem to mind, I doubt that a bit of mud will perturb this great man, father of one of my heroines Saba Douglas.. what I wouldn’t give to roam around Samburu bear foot and searching for elephants.

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Actress: Sex and the City star Kristin Davis, who is a patron of the Sheldrick Wildlife Trust.
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Kevin Richardson, the  modern Lion Man himself at the burn.

Anywho! I also filmed the legendary Dr Richard Leaky as he walked among the crowd and then approached the main ivory pile. Then it was time to film the events going on inside the tent. I bumped into my new friend Michael as he was setting up his C300 onto the stage. There were dancers and performers as well as upcoming rising eco warrior, actor and musician Luca Berrardi, aged 12 he has accomplished many great things in Kenya, raising awareness about the plight of their wildlife. Check out his twitter profile.

Then after a few more roaming shots I decided to head out and capture the president when he came out to the podium outside. Journalists were clearly thinking a similar strategy…and we all crammed together in mud like penguins looking lost. The ivory gleaned in the afternoon sun, wet from the mornings downpour. Thank goodness I had placed the tripod earlier! Long lens on one camera, the other with the zoom…we were ready for the president and the lighting of the ivory. In the tent the words ‘Worth more alive” echoed in our ears, its staggering to think of the mindless bloodshed because of mans greed. Virginia herself quoted that ivory carvings represent”little symbols of death.” Charlie Hamilton-James and Jonathan Scott also lined up alongside us to capture that perfect shot of the president lighting the ivory pile- the symbol of Kenya’s strength and determination to eliminate the horrific trade as well as all others (including lion body part trade).

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Jonathan Scott at the Burn site, ready to take photos of the president. ©Tania Esteban

The president made his way along the muddy path and took questions from the press, I filmed away in awe of what I was witnessing. Kenyatta then lit the ivory and to our disappointment there wasn’t much of an all-explosive-light-up of the pile; a rather puffed out cough of smoke. But soon enough the smoke billowed and the flames grew

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Surrounded by the world’s media and press, all eyes on the president. ©Tania Esteban

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Billowing smoke as the president looks on and the world’s media. ©Tania Esteban

 

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President Kenyatta taking questions at the ivory burn. ©Tania Esteban

The flames were flickering up towards the heavens as the light fell, and a silence fell upon all of those witnessing this momentous spectacle. 105 tonnes of ivory, 6000 elephants…generations of elephants wiped out because of the simple sake of mans greed. I often reflect upon humanity, and my own existence as a human because of the terrible atrocities many people commit. The smell was overwhelming, a mixture of kerosene but more prevalent still the smell of death…burning carcasses and bone of once living creatures. The sound of the cracking of the ivory was equally powerful, and the burning hiss that resonated across the field. And then the carnage….

We all literally legged it as soon as the tape was removed to get the first shots of the flames up close an personal, the solemn meaning of the event was temporarily forgotten. But first there was a ditch to cross…

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Not pleased with the ditch to cross…its deeper than it looks!
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A solemn moment…Very privileged to have been given access to film but equally overwhelmed by the numbers of elephants slaughtered.

Once over the rangers patrolled the ivory like rottweilers with rifles, their heavy boots sinking into the ground, and posing for eager photographers. You could really feel the heat coming from the 11 stacks, the smell billowing away into the inky darkness

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I continued to film and photograph away, staring in awe at my surroundings. A drone engine suddenly pierced the air and we looked up to see an Inspire capturing a unique view of the burn, something we all would want to shoot! Check out the video by Barny Trevelyan-Johnson.

Here’s me in a 360 video filming at the front where the piles are burning, don’t forget to pan around!

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Filming at the ivory burn was a privilege, I was happy to be there to document this as a my first proper shoot, but I felt truly overwhelmed by what I had seen…
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10 tonnes each; up in flames….On the tusks are individual identification names, with information regarding the origin, weight, elephant sex, age and herd.
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The haze moving in, the smell was very powerful.

After capturing further shots I was the introduced to another one of my heroes, Jonathan having seen him photograph all day, and Ian Hamilton. What a privilege. Also saw the fabulous News anchor/presenter for NTV Wild, Smiriti Vidyarthi there interviewing Patrick Omondi and the KWS officials.

And so dear readers, the emotional rollercoaster of a day came to an end, and Will, Ian, Tim and myself readied ourselves to leave the sight…one last GoPro video….

But before you go, remember that THIS September  over 180 countries will convene in Johannesburg at the CITES meeting to decide the fate of lions and elephants– to upscale the protection afforded for lions and ban the illegal wildlife trade in ivory. Hong Kong’s chief executive C.Y Leung recently stated that they would attempt to phase out all trade in of ivory. Others are yet to act. In fact Zimbabwe and Namibia are planning to ask CITES to approve new legal sales of ivory – a dreadful idea.

SO..

Keep the FIRE BURNING…share on Social media, tweet, Facebook, Pininterest, about how YOU CARE about the fate of not only elephants, but ALL wildlife. In the next 30 years they could be gone forever. The greatest threat however is habitat destruction and this is something I will be addressing in the next few blog post. In the meantime, have a look at this clip by Wild Aid at the end of this article and start talking to your world leaders and politicians to act!

Also some of my ivory burn footage can be seen here in a preview of A lion’s Tale! See what you think (at 1:43 min in):

 

 

Diving into BBC’s Big Blue Live

Going Digital: Social Media and 360 Filming

We dived into the BBC Big Blue Live Masterclass in Bristol to learn about the secrets of their latest live wildlife-drama hit.

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Laura Thorne, Paul Deane and Sam Hume took to the stage to reveal the digital highs and lows of this new immersive and multiplatform series celebrating the wildlife of our oceans co-produced by the BBC and PBS. “Bringing the world to Monterey Bay” created many logistical, technical and editorial challenges for the team. The boats out in Monterey had been rigged with live cameras but nobody knew which individual animals would be filmed! Back in the UK we’re used to seeing the similarly formatted Springwatch with a more regimented character appearance, but as experienced producer James Honeyborne said, “Nature is literally writing our script!”

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However the adorable Southern Sea Otters at the Bay offered the crew a life line, allowing them to follow the story of a female mother, Bixby and her young pup. There’s nothing cuter than a literal ball of fluff- a single looping vine clip had over 4 million views on social media. Now that’s transoceanic!

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The social campaign was hugely successful with experienced Digital Development Lead Paul Dean on board, where the stories, wealth of archive material (70% digital exclusives) and hot-off the platter video-bites were served up on the BBC Earth Unplugged social platforms to some of the largest audiences the broadcasters have seen online. In a world of increasing content, there is little time to grab an audience’s attention.

And so the wealth of GIFs, videos, Vines, stills and infographics kept both UK and American audiences entertained and enthralled by this little known oceanic part of the world.

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Even 360 got a test dive… a virtual interactive reality video where you can dive among the verdant and colossal kelp forests, or have a swim with seals and Steve Backshall in an equally engaging virtual world. The BBC were however careful to choose the right video clips to fit a particular platform, and were able to partner with PBS and Monterey Bay Aquarium to promote their content.

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Influencer campaigns of people with ‘big accounts’ such as conservationists and presenters were also targeted to “re-tweet” material, with the Blue Whale’s last minute appearance stealing the headlines.

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This indeed proved to be a crucial element in making Big Blue a splashing success worldwide. Co-branding the BBC and PBS worked surprisingly well for the team as well, despite traditional ways of publicising programmes. The team shared their top tips for getting your content out there:

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  • Know your audience
  • Be patient
  • Try out material
  • Know your team
  • Be multi-skilled
  • Pre-release your best content
  • Listen to you audience

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But most of all, be HUMAN. Audiences want to be entertained on Digital Platforms as well on TV, with stories that are risky, humorous and inspiring. Big Blue Live was a truly ground-breaking and thrilling interactive experience. The Live Team are now looking for the next big series where the logistical issues of filming at different times of the day can be overcome, but not at the expense of finding amazing wildlife. We racked our brains for a few places we thought might fit the bill- let’s hope they have potential!

From Shoals to Social media: Global Intelligence, a Science to predict and create the future

Swarms of bees, shoals of fish, flocks of birds and a rowdy crowd of students. Ever wondered what fish and medical decisions have in common?

 

The ability to congregate and act collectively as a group- collective intelligence (CI). The study of CI in humans is a relatively new field in biology, which describes the universal distributed intelligence which arises from the collaboration and competition of many animals and the ability of an animal group to perform a wide variety of task. Scientists for centuries have been fascinated by the theory and mechanisms behind which such behaviour arises. Originally during the 1970’s psychologists and sociologists were primarily interested in looking at an individual’s viewpoint, how they are influenced and change their decisions based on others, peer-pressure and bias.

However the more modern consensus proposed by biologists focuses on the information that each individual has which, above a certain threshold, will take into account other individuals decisions as well as their own to result in one collective movement. Several mathematical models have been used to describe the complexities seen across nature, from the movement of birds to large herds, and is radically transforming the way we share information, communicate and work.

 

The possible use and value of tapping into the CI of species is endless. Biomimetics in particular has been implemented in many different areas of science to make our lives easier and to solve complex tasks. For instance, medical decisions with true and false positives, has recently concluded that the opinions of 3 skin cancer doctors can match that of the best qualified doctor. In terms of the use if this information, society will have to decide whether or not it’s worth paying the extra money to invest in more accurate decision making in medicine.

This basic principal can be seen in shoals of fish when deciding whether or not to flee or stay when an approaching shadow looms. An individual would be stuck in this false or true positive feedback loop on deciding whether or not it should stay or leave, where it could either gain or lose a feeding opportunity. Living in groups beaks this feedback loop as each follows its next nearest neighbour, above a certain threshold number.

The nutritional state of the fish will determine their position within the shoal. Those that are hungry with remain near the front or periphery, at the risk of being predated. Those that are well fed will remain at the centre but at the cost of gaining less food. This, with the simple “nearest neighbour” rule, means shoals take on information around them as well as their own personal preference and move in that direction to form one collective movement with the shoal.

Equally, humans have always possessed a deep desire to predict the future and indeed the collective intelligence of humans through the power of the media is showing promising signs of being able to just do that. Through analogous mechanisms seen in the natural world and the application of mathematical metric models to translate similar mechanisms into our modern world, CI has begun to radically transform the way we live our lives for the better. Can we tell the future with science? It seems that we can.

Prediction markets are used in politics for example, whereby large sums of money will be placed on different markets according to their own personal research and information, the decisions of others (in terms of how much they are willing to bet) which results in the resolution of a decision or problem. The hypothesis here is that the collective wisdom of many people is far greater than the conclusions of the few. Political betting has only recently made it to the UK compared to our American counterparts who have taken advantage of this powerful predictive tool, with correct predictions for almost every election between 1868-1940. Indeed our most recent elections in the UK was correctly predicted by the Betfair market, whilst the polls where postulating Ed Milliband would be at No.10, the markets it seems had the best information regarding the trends, and Mr Cameroon did remain Prime Minister as predicted.

Companies such as “Recorded Future” actually use the information already made available on the internet by people, through powerful data mining and search engines- to predict future trends with remarkable accuracy, as seen on social sites such as Twitter. Rather than the traditional prediction markets as mentioned above where peoples opinions are asked with responses to questions, the use of “web intelligence” to look at what people have already said on the internet is search via automated speech processing.

Others companies and institutions such as the Massachusetts Institute of Technology work have produced Climate CoLab, were it sets challenges and asks its members to think of collective solutions to tackle global issues related to climate change and energy use. It is a crowd-sourcing platform where citizens work with experts to create, analyse and propose ideas. The members of the community are invited to submit their proposals as well as make comments on others, which then are evaluated by experts to select the most promising ones. The MIT centre for collective intelligence stands at the forefront of this revolutionary use of global intelligence and information and uses new technology to harness the power and change the way people work together.

In terms of design, solutions to smart cities and how we can monitor traffic more efficiently through social media as well as pay for parking through mobile devices has already sparked interest in many countries with increasing congestion due to urbanisation.

This will inevitably determine how we are able to keep up to pace with our ever increasingly changing world, having implications for society, economy and our environment. So next time you tweet…you may be helping to support future decisions. And that it’s not who you are but what you know which feeds into this most fascinating and little covered area of scientific research.