Diving into BBC’s Big Blue Live

Going Digital: Social Media and 360 Filming

We dived into the BBC Big Blue Live Masterclass in Bristol to learn about the secrets of their latest live wildlife-drama hit.

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Laura Thorne, Paul Deane and Sam Hume took to the stage to reveal the digital highs and lows of this new immersive and multiplatform series celebrating the wildlife of our oceans co-produced by the BBC and PBS. “Bringing the world to Monterey Bay” created many logistical, technical and editorial challenges for the team. The boats out in Monterey had been rigged with live cameras but nobody knew which individual animals would be filmed! Back in the UK we’re used to seeing the similarly formatted Springwatch with a more regimented character appearance, but as experienced producer James Honeyborne said, “Nature is literally writing our script!”

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However the adorable Southern Sea Otters at the Bay offered the crew a life line, allowing them to follow the story of a female mother, Bixby and her young pup. There’s nothing cuter than a literal ball of fluff- a single looping vine clip had over 4 million views on social media. Now that’s transoceanic!

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The social campaign was hugely successful with experienced Digital Development Lead Paul Dean on board, where the stories, wealth of archive material (70% digital exclusives) and hot-off the platter video-bites were served up on the BBC Earth Unplugged social platforms to some of the largest audiences the broadcasters have seen online. In a world of increasing content, there is little time to grab an audience’s attention.

And so the wealth of GIFs, videos, Vines, stills and infographics kept both UK and American audiences entertained and enthralled by this little known oceanic part of the world.

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Even 360 got a test dive… a virtual interactive reality video where you can dive among the verdant and colossal kelp forests, or have a swim with seals and Steve Backshall in an equally engaging virtual world. The BBC were however careful to choose the right video clips to fit a particular platform, and were able to partner with PBS and Monterey Bay Aquarium to promote their content.

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Influencer campaigns of people with ‘big accounts’ such as conservationists and presenters were also targeted to “re-tweet” material, with the Blue Whale’s last minute appearance stealing the headlines.

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This indeed proved to be a crucial element in making Big Blue a splashing success worldwide. Co-branding the BBC and PBS worked surprisingly well for the team as well, despite traditional ways of publicising programmes. The team shared their top tips for getting your content out there:

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  • Know your audience
  • Be patient
  • Try out material
  • Know your team
  • Be multi-skilled
  • Pre-release your best content
  • Listen to you audience

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But most of all, be HUMAN. Audiences want to be entertained on Digital Platforms as well on TV, with stories that are risky, humorous and inspiring. Big Blue Live was a truly ground-breaking and thrilling interactive experience. The Live Team are now looking for the next big series where the logistical issues of filming at different times of the day can be overcome, but not at the expense of finding amazing wildlife. We racked our brains for a few places we thought might fit the bill- let’s hope they have potential!

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